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What is Candu?
How Candu differs from Pop-up or Walkthrough Tools
How Candu differs from Pop-up or Walkthrough Tools

Build interactive and personalized user experiences by interlinking embedded Candu content AND guides.

Lauren Cumming avatar
Written by Lauren Cumming
Updated over a week ago

Candu is a no-code UI builder that allows you to create content that is embedded in the existing UI of your application to improve your users experience with your product. This has traditionally been a task that has always had to be implemented by developers.

You may be familiar with tools like Pendo, Appcues and Walkme which offer product tours that guide users through a series of steps to help them navigate a certain product or feature. This has become a best practice way to solve navigational challenges & provide users with key updates & alerts.

Both Candu and walkthrough tools can help with:

  1. Pushing content and messaging to targeted user segments

  2. Promoting new features & assisting with product adoption

  3. Onboarding new users

Ultimately we solve for similar user outcomes and both empower non technical teams to control product-led experiences, however, Candu offers a different medium to do so.

So what makes Candu different?

Candu content:

  • Is embedded in-line as part of a page rather than an overlay on top of elements within the product

  • Blends into existing UX giving users the ability to opt-in to content for self guided exploration rather than having their workflow interrupted and pushed information when they are not ready for it

  • Explains why a feature or resource should be accessed rather than showing where to click to access it

  • An onboarding dashboard that features a checklist and embedded video content that users can access within the product anytime, is a Candu approach vs. a pop-up when you login prompting you to complete a getting started tour of the product.

Candu + Walkthrough tools: Better together

On it's own, offering product tours and pop-up's within your product is not the best way to provide your users with the best UX experience. Building interactive and personalized user experiences is best achieved by interlinking Candu content and walkthrough guides!

Candu allows you to embed guides into our in-line UI components such as cards, checklists and buttons, which can then trigger the guide to start once a user has decided this is something they are ready to do.

  • Users opt in to walkthroughs - a non interruptive experience

  • Users learn the why behind adopting a feature and how it will benefit them, before being asked to implement it. This helps to improve completion rates for multi-step guides.

  • Guides remain in the UI experience until removed - evergreen compared to a one time pop-up

When combined, you can give users context about why they should adopt a feature or product and then launch an accompanying multi-step guide to teach them how to use it.

Another great example is from one of our customers, CareerPlug, who diversified their key onboarding workflows by interlinking a Candu “Get Started” component on their home dashboard with embedded Pendo guides. They also made sure to create messaging that positions themselves as a mentor rather than a know-it-all.

CareerPlug, one of Candu's customers embedded a Getting Started component on their home dashboard and then embedded a Pendo guide to walk a user through key actions.

For more best practice knowledge about using Candu with Pendo - see our CEOs recommendations here.

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