The Candu Glossary

These are words that you will commonly see and hear when using Candu

Lauren Cumming avatar
Written by Lauren Cumming
Updated over a week ago


Analytics are provided for Start & Enterprise plans to help you understand how users are interacting with what you've published. You can find analytics by clicking open a piece of content and then opening the Analytics tab at the top.


A container is a block type that allows you to organize and display content. Examples of containers include checklists, code blocks, and cards.


Content is the set of UI blocks that you build using the Candu editor to help users understand what your application can do and why they should use it.


You use UI components (paragraphs, GIFs, checklists, cards) to build content through Candu's editor.


`When using the Candu Chrome Extension to preview or embed content, any available 'div' or HTML divider will appear in yellow outlines to indicate that the space can be used to embed Candu content. We often call this 'Candu Real-estate' too!


Candu's drag-and-drop editor allows you to build amazing content.

Editor Seats

This refers to any internal users who are using Candu to create or edit content. Editor seats are limited depending on your plan or contract type.


An event is any page action that is sent to Candu. Events can be used to build end-user Segments and are tracked using analytics.


Layouts allow you to format content consistently. Formats include grid, columns, and full width.

Monthly Active Users

An MAU is any visitor to your product or site who views published Candu content within a month. MAUs are limited by plan or contract type


The palette is the left-side menu in the editor that provides various content and container block options for drag-and-drop.


Preview is a dynamic function in Candu that allows you to see how content will appear in your application before the content is published.


This is any of your team who have the ability to actually publish and embed content within your application. Controlling your user roles and permissions is key to ensuring your content workflows are set up for success.


A Segment is a group of users defined by product usage (eventing) and/or metadata (traits). Please note this feature is only available on our Enterprise plan.


The Styleguide is a collection of CSS styles (H1, Primary Button, Cards) that Candu uses to render different block types in your app. Visit your Styleguide by going into any piece of content and clicking the Styleguide tab at the top to see your current configuration. The Styleguide is universal so it will be the same for every piece of content you create in Candu.


A trait is an attribute that describes an end-user and is passed to Candu, such as role, name or domain.


To help kickstart building Candu content, we have an extensive range of templates available to use. You can also create your own templates that you can reuse to make it even faster to create content!

User ID

A user ID is a unique identifier for each user in your database.


A variant is a set of similar or related content that are intended for different Segments.


A way of personalizing your content by including event traits or events e.g. 'Welcome <first name>'. Please note this feature is only available on our Enterprise plan.


Whitelisting is used to confirm that Candu has access to publish content on secured websites. Whatever is not on the list is blocked. The purpose of this is to protect computers and networks from potentially harmful applications. To whitelist Candu on your site, visit the Settings page.


A workspace is an area of the Candu application where you can build and publish content. Each workspace relates directly to a single top-level domain and all of the content and segments that you want to create for that domain. You can have multiple workspaces within your Candu instance, each with its own set of content, styleguide and segments.

Did this answer your question?