📚 All the key terms you need to know to understand Candu.


Candu’s reports and dashboards. Analytics are provided for each Tutorial, Segment, and Portal.


A Block type that allows users to organize and display their content. Example containers include: checklists, carousels, and cards.

Custom Blocks

A Block type in Candu that executes a custom code snippet.


Embeddable and reusable components (GIFs, checklists, cards) that you can use to build Tutorials using Candu’s UI Editor.


Candu’s drag-and-drop UI Editor allows you to build Tutorials with reusable Blocks, including content, media, buttons, and containers.


Any visitor whose information is passed to Candu.


Any track or page action that is sent to Candu. Events can be used to build end-user Segments, define interactions in Tutorials, and set Goals.

Event Stream

An area in Settings where users can see a list of recent pages and track events.


An event that you use to define an end-user behavior, such as a click or page load.


Layouts (or templates) allow users to format Tutorials consistently. Example formats include: grid, columns, and full width.


Portals are the windows where Candu content appears within your application.


A function in Candu that allows you to see how your Tutorials will appear in Portals in your application.


A Segment is a group of end-users defined by product usage (eventing) and/or metadata (traits).


Tutorials are pieces of content made of reusable Blocks that help end-users understand what your application can do, and why they should use it.


An attribute that describes the end-user and is passed to Candu, such as role or domain.

Style Guide

The collection of CSS styles (H1, Primary Button, Cards) that Candu uses to render different Block types in your app.

User Id

A unique identifier for each user in your database.


A set of similar, or related, Tutorials that are intended for different Segments.