Most Candu content requires a placement to determine where and when it appears. However, certain content types are designed to be triggered by other mechanisms and don't need placements.
When to publish without a placement
You should publish content without a placement when it will be:
Triggered by Candu CTAs
When one piece of Candu content launches another (for example, a modal that starts a product tour), the triggered content doesn't need its own placement. The triggering content's placement determines when users can access it.
Used in "Change Content" interactions
Content that swaps in when users interact with existing content doesn't need a separate placement, it inherits the visibility rules from the content containing the interaction.
Triggered programmatically
You can trigger modals, tours, and hotspots programmatically using Candu's JavaScript API. Inline content can also be rendered programmatically. See our developer documentation for implementation details.
How to Publish Without a Placement
Click Publish in the Editor
Select your target segments
Note: Even without a placement, your content will only display to users who match your selected segments.
When prompted to add a placement, click Publish without a placement
Your content is now ready to be triggered by CTAs, interactions, or programmatic calls.

