Candu can receive User Traits and User Events from Segment. Once synced, this data becomes available for targeting specific user groups and personalizing content.
This guide covers pulling data from Segment to Candu. To send Candu data to Segment, see Sending Candu data to Segment.com (Source).
How to set up the integration
For detailed setup instructions, see Segment's Candu destination documentation.
Quick overview:
In Candu, go to Settings > Workspaces > Access Keys and copy your API Key (not the Client Token)
In Segment, open the Catalog, search for Candu, and connect it to your source
Paste your Candu API Key into the destination's API Key setting
Save. Traits and events start flowing into Candu. Audience syncs can take six hours or more the first time.
Tip: Set up Signed Identities in Candu to improve data security.
Using Segment data in Segmentation
Segment traits appear as User Property options when creating segments. Use these traits to show different content to different user groups, for example, showing premium features only to users on paid plans, or displaying industry-specific content based on company type.
Using Segment data in Variables
Variables let you display dynamic, user-specific information in your content. For example, a welcome banner that says "Welcome back, {{first_name}}!" or "Here's what's new for {{company_name}}"
When editing content, click the Variable button to insert any Segment trait. The content will automatically update for each user based on their Segment data.