Our integration with Rudderstack makes it quick and easy for you to pull in key user information into Candu which you can then use to personalize your user experiences with Segmentation and Variables.
You can currently sync User Traits and User Events from Rudderstack to Candu.
Setting Up The Integration
To set up Candu as a Destination in Rudderstack and send your user data into Candu, follow this guide here.
ℹ️ Please note, we also recommend setting up Signed Identities in Candu to improve data security.
Using Rudderstack Data in Segmentation
When creating new Segments, you will now be able to select ‘User Property’ and see a list of the traits available from Rudderstack. You can use any of these to create different groups of users that you want to display different content or in-app experiences to.
For more information on Segmentation click here.
Using Rudderstack Data in Variables
When personalizing your content in the Candu editor, you will now be able to select any of the Rudderstack traits that have been synced across, to tailor content for your users. For example, you may want to have a welcome message that is dynamic and says ‘Welcome back <company name>’ which would be possible if you have passed through ‘Company’ from user records in Rudderstack.
Our guide on using Variables in content is here.