What are Goals?
Goals track whether viewing your Candu content leads users to complete important events in your product. For example, if you launch an onboarding checklist with a step to "invite a team member," you can set a Goal to track whether users who see the checklist actually invite their colleagues within 7 days.
How Goals work
If a user views your Candu content and then completes the tracked event within 7 days, they count as a converted user. The event must be completed AFTER viewing the content. If a user completes the action before seeing your Candu content, they won't count toward the Goal's conversion rate.
Multiple Goals: You can set multiple Goals for a single piece of content to track different product actions (like onboarding milestones or feature adoption events).
Segment targeting: Target specific segments to measure effectiveness for different user groups (like free trial users versus activated customers).
Setting Up a Goal
Before setting a Goal, ensure the User Event you want to track is already being sent to Candu. If you haven't set up event tracking yet, see our guide on piping user event data into Candu.
To set a Goal:
Create your content and publish it
Navigate to the Analytics tab in the content editor
Select Goals
Click "Set a Goal"
Select the User Event you want to track
Choose which Segments to include (or select all)
Click Save
Example Use Case
You've launched an onboarding checklist with these steps:
Invite a team member
Install the Chrome Extension
Set up your first email campaign
You want to track whether these checklist items prompt users to complete these actions and become "activated."
How to set this up:
Create your checklist content with the three items above
Ensure these events are being sent to Candu: "Team Member Invited," "Chrome Extension Installed," and "Email Campaign Setup"
In the Analytics section of your checklist, set up three separate Goals, one for each product action
Monitor the conversion rates after launch
And that's it! Use these insights to iterate on content design, copy, and step ordering to improve conversion rates over time.