Candu enables product managers, customer success teams, growth marketers, and designers to add content like onboarding checklists, feature announcements, and resource hubs directly into your application, without writing code or waiting on developer sprint cycles.
What Makes Candu Different
Traditional product updates require developers, long timelines, and technical expertise. Candu changes that equation:
Instead of:
Waiting weeks for engineering resources
Writing technical specifications for simple UI changes
Going through full development cycles for content updates
You get:
Immediate ability to create and update content
Visual drag-and-drop editor anyone can use
Changes go live in minutes, not weeks
Think of Candu as your product's content management system, but for the experiences inside your application.
How Candu Works
Install Once, Create Forever
Your developers add Candu's script tag to your application one time. This gives Candu permission to display content by anchoring to existing HTML elements on your pages. Think of it like hanging pictures on hooks that are already on your walls.
After installation, non-technical team members can create and manage all content themselves.
Design in the Visual Editor
Build content using Candu's drag-and-drop editor:
Start from scratch or use templates from our library
Customize fonts, colors, and styles to match your brand
Design once, then publish to web, tablet, and mobile
Preview Before You Publish
See exactly how content will look in your live product before users see it:
Share preview links with teammates for feedback
Test on staging environments before going to production
Publish to test segments first (like "Internal Only")
Place Content Where You Want It
Tell Candu where content should appear in your application:
Select page elements using our Chrome Extension or Snapshots
Position content above, below, or in place of existing elements
Control which pages show content using URL rules
You're not limited to pre-defined locations, place content anywhere in your product.
Personalize Who Sees What
Show different content to different users based on their needs:
Create segments by role, plan type, journey stage, or behavior
Target content to specific user groups (such as companies, accounts, or organizations)
Update targeting criteria anytime without republishing
One piece of content can serve everyone, or you can create tailored experiences for each segment.
Measure and Iterate
Built-in analytics show you how users interact with your content:
Track views, clicks, completions, and conversions
See which content drives engagement
Integrate with Segment, Amplitude, Heap, and other analytics tools
Use data to refine content and prove impact.
What You Can Create with Candu
Onboarding Experiences
Welcome messages and getting started guides
Step-by-step checklists with progress tracking
Product tours highlighting key features
Video tutorials embedded where users need them
Quick links to essential resources
Feature Adoption
Announcements for new features or updates
Contextual tooltips and hotspots
Empty states that educate when pages are blank
Upgrade prompts at the right moment
Self-Service Resources
In-app help centers and documentation
FAQ sections embedded in relevant workflows
Training materials accessible where users work
Release notes and changelog displays
Growth and Conversion
Upgrade prompts targeted to the right users
Event and webinar invitations
Feedback surveys at key moments
Trial expiration notices
The possibilities are extensive, if you can design it, Candu can display it in your product.
Who Uses Candu?
Product Teams
Take control of your product's frontend so developers can focus on backend priorities. Launch experiments, test messaging, and iterate on UX without blocking engineering.
Customer Success Teams
Streamline onboarding, scale self-service education, and reduce support volume by putting answers where customers work.
Growth Teams
Build, test, and iterate on conversion flows without slowing down product velocity. Run experiments and optimize experiences continuously.
Design Teams
Bridge the gap between design and implementation. See your designs live in the product immediately instead of waiting on development queues.
Development Teams
Empower non-technical colleagues to handle UI tasks independently, freeing engineers to work on core product features and technical challenges.
We offer a free trial so you can explore Candu and see if it meets your needs. Have questions? Reach out via chat or email at [email protected].