AI Boosters define the context, voice, and audience your AI Copilot should use when generating content. They ensure everything the AI creates inside Candu is accurate, consistent, and aligned with your product and brand.
Boosters are managed as part of your Styleguide, so they live alongside your visual and content standards—not as one-off prompts.
Where Boosters Are Used
Boosters are applied whenever you generate content with Candu’s AI Copilot.
When AI generation runs, the booster acts as shared background knowledge. This means you don’t need to re-explain what your product does, who it’s for, or how it should sound every time you generate copy.
Managing Boosters in the Styleguide
You can manage AI Boosters in Styleguide → AI Context and Voice.
Candu gives you two ways to get started:
Generate a Booster for Me
You can generate an initial booster automatically by providing your company’s domain. Candu will analyze public information to create a starting point that reflects your product, audience, and positioning.
This is useful if:
You want a fast baseline
You’re unsure how to structure a booster
You plan to refine it later
Write Your Own Booster
You can also enter your booster manually. This gives you full control and is ideal if you already have a clear product narrative, brand voice, or internal positioning.
Both approaches result in the same outcome: a reusable context layer that guides all AI-generated content.
How to Write a Good Booster
Strong boosters are structured, specific, and durable. They describe stable truths about your product and brand—not individual UI messages or campaigns.
1. Product Overview
Start by clearly describing what your product does.
Include:
Core functionality and main use cases
What users can build or accomplish
Any important constraints or technical context
Use concrete language. Bullet points work better than paragraphs.
2. Brand & Voice
Define how the AI should communicate.
Cover:
Personality (e.g. practical, friendly, authoritative)
Tone (direct vs conversational, concise vs explanatory)
Style rules (sentence length, terminology, things to avoid)
This ensures consistency across all generated experiences.
3. Target User
Explain who the content is for.
Describe:
Primary roles or personas
Company or product maturity
Goals, motivations, and pain points
This helps the AI prioritize clarity and relevance over generic copy.
4. Key Terms (Optional)
List any important product names, preferred phrases, or terminology you want used consistently.
This helps reinforce positioning and avoids unwanted synonyms.
Best Practices
Treat boosters as long-lived context, not prompts
Keep them factual and up to date
Avoid UI-specific or campaign-specific copy
Review and refine as your product or positioning evolves
A well-written booster dramatically improves output quality and reduces the need for manual editing.
In short: AI Boosters turn Candu’s Copilot into a product-aware, brand-aligned writer that understands your product before it writes a single word.