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Analyzing your Candu Content
Outgoing Webhooks - Get Data Out of Candu
Outgoing Webhooks - Get Data Out of Candu

Analyze & track your content views, interactions and form responses by syncing Candu data with the rest of your tech stack

Lauren Cumming avatar
Written by Lauren Cumming
Updated over a week ago

Candu webhooks allow you to automatically send data from Candu (the sender) to another application (the receiver) such as your CRM, analytics tool or database. This allows you to do further analysis and tracking outside of Candu! 📈

Webhooks allow you to automatically send:

  • Content views: triggered whenever one of your users views embedded Candu content

  • Interaction Events: triggered whenever one of your users clicks on an interactive Candu component such as a card or button

  • Form Responses: triggered when a Candu Form is submitted. For more information on this click here.

Some common use cases may include:

  • Analytics Tool like Mixpanel, Heap or Amplitude - connect all of your data in one place so you can see if engagement with Candu content has any impact on product activation, adoption or retention

  • Your CRM - if you are using Candu Forms you may want to update contact records with new data captured

  • Slack - you may want to notify a channel when a high intent CTA is clicked like 'Upgrade Now'

Using Candu Webhooks

In your Candu account you can access Webhooks by going to 'Settings' > 'Integrations' > 'Outgoing Webhooks'.

There are two ways you can setup Webhooks:

  • Your engineering team will be able to setup and configure Webhooks for you. Our developer docs can be accessed here.

  • You can use a no-code tool like Make or Zapier (guide here) to connect with your existing tech stack.

Monitoring Webhooks

Once you have setup Webhooks, you can see enable/disable & edit them at any time from the Integrations screen in Candu.

You can also click 'View' to see a log of all the recent Webhook events that have occurred:

And click into any individual event to see what was sent - a response of 200 means the event was successful:

You can filter the list of events to see if any errors have occurred - and check the response to see what the issue is. You will be able to hit the 'Resend' button if you want to try sending the event again.

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