Analytics appear as soon as content is live, so you can see what’s working and what needs improvement. With Candu analytics, you can answer critical questions such as:
Is this content reaching the right users? Are they engaging with it?
Is it driving the product behaviors that matter to your business?
Quick rule of thumb: use the Dashboard for a pulse check of content performance, Content Analytics for one piece of content, and Side Menu Analytics for cross-content trends.
This guide walks you through where to find your data, what each metric means, and how to use insights to optimize your in-app experiences.
Where to find analytics data
Candu provides three views for tracking performance. Each is useful for a different kind of question.
Dashboard analytics: Quick snapshot
In the Dashboard, you get a snapshot of recent activity across all your content. Use this for a quick pulse check across everything.
What you see:
Unique viewers (last 7 days)
Content interactions (last 7 days)
Form submissions (last 7 days)
Checklists completed (last 7 days)
Top 5 content by views
Top 5 content by interactions
In-Editor analytics: Content-specific performance
In the Editor, open any content and click Analytics in the top bar to see content-specific performance.
Detailed analytics tabs:
Overall: Complete performance data including views, interactions, and conversion rates
Segments: See how each audience segment engages with this content
Components: Drill into individual button, card, checklist, or flow performance
Goals: Connect content to business outcomes by tracking whether it drives key product events. Learn more about setting up Goals.
Quick metrics (right panel): Click any interactive component (button, form, card) to see its last-7-day performance.
Side Menu Analytics: Data across all published content
Access Analytics from the main navigation on the left to see aggregated data across all your published content.
Available tabs:
Content: Performance across all published content pieces
Users: Individual user engagement patterns and activity
Groups: Account-level engagement (if you're sending group data to Candu)
Events: All tracked events, including external events piped into Candu from other platforms
Key Metrics Explained
Visitor Metrics
Views: Total times content was seen in the selected period (includes repeat views). Use views to track overall engagement and identify peak usage periods. If views are high but unique views are low, users are returning to your content multiple times.
Unique Views: Count of unique users who viewed your content. Each user is counted only once regardless of how many times they return. Use unique views to measure actual content reach and audience growth. This is your true audience size for the selected period.
Views by User: Searchable and downloadable list showing each user's viewing behavior, including User ID, email, total views, and last view timestamp. Use this to identify power users, spot-check individual engagement patterns, or follow up with specific users who haven't engaged.
Note: You can also see views by content, segment, URL path, and URL Domain.
Engagement Metrics
Interactions
Total user actions on your content, including:
Button clicks
Card interactions and dismissals
Form submissions
Checklist completions (both individual items and full checklist)
Flow step progressions
Tour step interactions
Modal dismissals
Hotspot engagements
Each interaction includes the total count, last performed timestamp, and individual user details.
Interaction labels: Candu generates an interaction label for each component action (for example, button-clicked, form-submitted).
Rename labels in the editor so analytics are easier to scan and filter. For example, rename a button's event label from "button-1" to "invite-teammate-cta" to easily identify which buttons drive the most engagement.
Conversion Rate
The percentage of users who interact with your content after viewing it, calculated as (unique interactions ÷ unique views).
Interactions by User
Individual user journeys showing which actions each user took within your content.
Use this to identify highly engaged users versus those who may need additional outreach, or to understand common interaction patterns.
Note: You can also see interactions by content, segment, URL path, and URL Domain.
Checklist Completions
Track when users complete all steps of a checklist. This metric only counts full checklist completion (all steps checked off), not partial progress.
⚠️ Event-driven checklists do not count toward checklist completions.
View checklist completions at three levels:
Dashboard: Total completions across all checklists
By content: Percentage (count divided by total checklists completed) and counts for a specific checklist
By segment: Percentage (count divided by total checklists completed) and counts of checklists completed by segment
Form Submissions
Track the total number of form submissions across your content. This counts submissions only, it does not include the submitted answers.
View form submissions at two levels:
Dashboard: Total submissions across all forms
By content: Percentage (count divided by total forms submitted) and total counts of forms by content
By segment: Percentage (count divided by total forms submitted) and total counts of forms by segment
To view the actual responses users submitted, navigate to Form Responses in the main left navigation. This is separate from analytics tracking and shows the content of what users submitted.
Specific Views and Other Metrics
Content Analytics (Side Menu)
The Content tab shows performance across all your published content in one view. Each row displays:
Content name
Last viewed timestamp
Total views
Total interactions
Sort by any column to find top performers, or content that hasn’t been viewed recently. Filter by user properties, segments, URL domain, or URL path to narrow your analysis.
User Analytics (Side Menu)
The Users tab shows individual user engagement patterns. You'll see:
User ID and email
Last seen timestamp
Total views across all content
Total interactions across all content
Filter by user properties or group ID to focus on specific user segments. Download the user list to identify highly engaged users for case studies or users who need additional support.
Active Users vs Active Viewers
Found in the Users tab of side menu Analytics:
Active users: Anyone who visited a page with Candu installed, or was sent to Candu via integrations, even if they never saw Candu content.
Active viewers: Users who viewed at least one piece of Candu content.
For more details on how MAUs are calculated and impact billing, see our MAU calculation guide.
Group Analytics (Side Menu)
If you're sending group information to Candu, the Groups tab shows account-level engagement patterns.
Goals (In-Editor)
Track whether your content influences users to complete important product actions. When you set a Goal, you select a User Event (like "invited team member" or "completed first campaign"). If a user views your content and then completes that event within 7 days, they count toward the Goal's conversion rate.
Goals help you prove ROI and measure whether your content drives the product behaviors that matter most to your business. Learn more about setting up Goals.
Events Analytics (Side Menu)
The Events tab in side menu Analytics shows all tracked events, including external events you've piped into Candu from other platforms via API or integrations like Segment.
It's primarily useful for technical users setting up integrations or tracking custom event patterns. Learn more about Candu's eventing schema in our developer documentation.
Component Analytics (In-Editor)
The Components tab shows performance for specific elements within your content: buttons, cards, checklists, and flows. Each component displays:
Total interactions
Last interaction timestamp
Conversion rate (for interactive elements)
Segment Analytics (In-Editor)
The Segments tab in your content editor breaks down views by which audience segment saw your content. This helps you understand whether your targeting is reaching the right users and which segments respond best.
Filtering and Exporting Your Data
All analytics views provide filtering options to focus on specific users, segments, or time periods.
Available Filters
Click Add Filter next to the date range to filter by:
User-specific filters:
User ID
Email address
User Properties (including data piped into Candu and properties generated by interaction labels)
Targeting filters:
Segments (which segments a user belongs to)
Group ID (for account-level filtering)
Traffic filters:
URL Domain
URL Path
You can apply multiple filters together using AND logic for more precise analysis.
Date Ranges
Analytics default to the last 7 days. You can select preset ranges (last 24 hours, last 30 days) or choose custom date ranges for specific time periods.
Exporting Data
Download your analytics data as CSV files from any view that displays user lists or content performance tables. Exported data includes all visible columns and respects any filters you've applied before downloading.
Note: CSV exports are limited to 2,000 rows per download
Need more than 2,000 rows? Contact support, we can help with larger exports.
Advanced Analytics
Experimentation
Candu supports A/B testing to help you optimize content performance through controlled experiments. You can test different designs, copy, targeting strategies, or calls-to-action to understand what drives the best results.
Experimentation is an advanced workflow with its own analytics views and statistical calculations. Learn more in our Experimentation guides.
Integration with External Analytics Tools
Connect Candu data with your product analytics stack for comprehensive analysis.
Available integrations include:
Push Candu events to your analytics tools to combine content engagement data with broader product usage patterns, create custom dashboards, or build specialized reports.
Learn more about setting up analytics integrations in our integration documentation.