Analytics Overview

Candu provides powerful out-of-the-box analytics to measure user interaction and engagement with your content. Analytics are automatically tracked once content is embedded within your application and live to users.

Analytics are split into a few key areas:

Analytics Overview: High-level performance metrics across all content
Content Analytics: Individual content performance metrics
Experiment Analytics: A/B testing results and insights
Setting up Goals: Using Event
User Analytics: Individual user interaction patterns
Group Analytics: Group interaction patterns
Event Analytics: Specific interaction tracking and analysis

What Data Does Candu Collect?

Candu automatically tracks comprehensive user interaction data across your content. Each event includes a uid for easy user activity tracking.

Read more about event names and schema here.

Content Events

Content events are generic events common to every type of content; they include:

Content, Document, and Segment names:
Version tracking: Which version of the content was seen by the user
Placement tracking: Which placement is associated with this content interaction

Component-Specific Events

Component events are fired when specific interactions occur; they include:

Button and link clicks: A user clicking a button or link
Card interactions and dismissals: A user interacting with or dismissing a card or banner
Checklist completions (for group and individual items): A user or account completing a checklist.
Form submissions: When a form is submitted
Flow step progression: As a user moves through a multi-step flow
Tour step interactions: As a user moves through or dismisses a multi-step tour
Modal dismissal: As a user dismisses a modal via the dismissible 'X'
Hotspot engagement (tooltip views, beacon interactions): How a user interacts with a hotspot or hotspot group.

Candu natively includes an event label for each component interaction. Many of these can be overwritten in the editor.

Integrating with Analytics Tools

Connect Candu data with your product events for comprehensive analysis. We recommend using a specialized analytics provider to get the most value from your data.