Monitor and optimize your content performance by tracking visitor engagement, user interactions, and conversion metrics. This guide helps you understand how users discover, interact, and engage with your content.
Visitor Metrics
Track the number of users who see your content and how often they return. Monitor views across different segments and compare usage patterns over time.
Views
Total number of content views during the selected period
Includes repeat visits from the same user
Helps track overall engagement and identify peak usage periods
Unique Views
Count of distinct users who viewed your content
Each user counted only once regardless of repeat visits
Essential for measuring actual content reach and audience growth
Views by User
Searchable and downloadable user list
Includes UserID, email, total views, and last view timestamp
Option to click-through for detailed user insights
Views by Source
URL Path: Track which paths lead to your document
URL Domain: Monitor referring domains
Content Interactions
Track how users engage with your content through various interactions:
Event Types Candu tracks the following interaction events:
Button clicks
Card interactions
Form submissions
Checklist completions
Content dismissals
Each event includes:
Total interactions count
Last performed timestamp
Individual user details (user ID, email)
Action specifics (what was clicked/interacted with)
Interactions
Visualizes total clicks and interactions (buttons, forms, checklist completions, etc.) over time.
Reveals cyclical engagement patterns
Helps identify peak engagement periods
Conversion Rate Chart
Measures engagement efficiency (interactions per unique view)
The average conversion rate, e.g., 1.4%
Shows when content changes or updates may have impacted engagement
Lets you compare the performance of different versions
Content Events
Track specific engagement actions across your content. See which buttons, links, and CTAs drive the most engagement, when they were last performed, and how engagement patterns change over time.
Interactions by User
Monitor individual user journeys with your content. Spot check to see which users are engaging and what actions they take. Quickly identify highly engaged users versus those who may need additional outreach.
Filtering Your Analytics Data
Available Filters
Access filters by clicking the "Add Filter" button next to the date range selector. You can filter your analytics data by:
User IDs & Emails
User Properties: Including data piped into Candu as well as generated by interaction labels
Segments: Which segments a user belongs to
Traffic Sources: URL Domains & Paths
You can use multiple filters for more detailed analysis with AND logic.
Date range options include the Last 7 days (default), pre-sets (last 24 hours, last 30 days), and custom date ranges.
Making the Most of Content Analytics
Key Analytics Strategies
Analyze both visitor metrics and interaction data for comprehensive insights.
Use conversion rates to evaluate content effectiveness
Track individual user journeys to identify engagement patterns
Share insights through downloadable reports
Tips for using Candu’s Content Analytics
Use date range filters to track trends
Compare metrics across content versions
Analyze URL path data to understand content discovery
Review user-level data for engagement insights
Have a question about analytics? Contact our support team.