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Forms Overview

Capture information or feedback from your users in-app and use the response data to target specific users through segmentation.

Flora Sanders avatar
Written by Flora Sanders
Updated this week

We created Candu Forms to allow you to easily capture data about your users or feedback from your users in your existing product without having to use another third-party tool. You can build onboarding surveys, feedback surveys, or contact forms using a combination of common input fields like checkboxes, select lists, and text areas.

Common Use Cases for Forms

Some everyday use cases for Candu Forms:

  • Sign-up Flows/Onboarding Surveys

  • Product Feedback Surveys

  • Registration Forms

You can then use any data captured via your Forms in Segmentation to personalize user experiences based on their answers and drive self-serve activation, conversion, and retention rates.


Use Case: Sign-up Flows/Onboarding Surveys

Use Forms in your sign-up flow into your product to capture key user information from the get-go.

Ask questions such as:

  • Their primary use case for using your product

  • Their role

  • What industry they belong to

  • What existing tools do they already have

This information will help you better understand how to set your users up for success with your product and decrease their time-to-first-value during activation.

GIF showing a sign-up flow using Candu Forms in action.

Alternatively, once a user has signed up, you could create a banner or button with an onboarding survey nested in an overlay to gather key information like the below:

GIF showing an onboarding survey post sign-up in action.

Use Case: Product Feedback Survey

Capture how your users find certain features or new releases in a scalable way by creating a quick survey (why not nest it inside a Candu Overlay? πŸ‘€) - this will be an easy, timely way to capture critical qualitative feedback in-app.

GIF showing feedback form in action.

Creating Forms

You can start creating Forms in the editor under Components > Forms, where there are several pre-built forms and templates, or you can start from scratch and build your own!
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Once you get results, you can use this data in Candu Segments, export your results into a CSV file, or use Webhooks to sync your results with the rest of your tech stack, such as your CRM, email tool, or data warehouse.

GIF showing how to create a form.

How to set up a Candu Form (Video)

For an overview of Candu's Forms, please see this short 7-minute introduction:
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We're always open to feedback on how to improve, so don't be shy ✍️

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